6 Repricing Strategies Explained: Find the Right One for Your Amazon Business
You have decided to use a repricer - great. But which strategy should you choose? Most sellers pick one without understanding it. The result: wasted margin or a lost Buy Box.
This guide breaks down all 6 strategies available in arbytrage.io with real examples.
Key Terms
- Max Price: Highest price your repricer sets (your ideal selling price)
- Min Price: Floor price (cost + fees + minimum margin - never goes below)
- Target: Reference price to react to (e.g., "Lowest FBA" or "Buy Box Price")
Details on targets: Repricing Targets Guide.
Strategy 1: JUMP (Profit Saver)
Buy Box → max price. No Buy Box → min price. Only two states. Maximises profit during low-competition windows.
| Time | Situation | Your Price |
|---|---|---|
| Monday 08:00 | You hold Buy Box, no competitor | EUR 29.99 |
| Monday 14:00 | Competitor appears at EUR 26.99 | EUR 22.99 |
| Monday 14:05 | Buy Box regained | EUR 29.99 |
Best for: 1-3 sellers, seasonal products, niche items where competitors come and go.
Strategy 2: STEP (Undercut Target)
The workhorse strategy. Undercuts target by a fixed step each cycle. Resets to max at min price.
| Cycle | Target | Your Price | Buy Box? |
|---|---|---|---|
| 1 | EUR 27.99 | EUR 27.49 | Yes |
| 2 | EUR 26.99 | EUR 26.49 | Yes |
| Min | EUR 23.49 | EUR 22.99 | Yes |
| Reset | - | EUR 29.99 | No |
Best for: Standard arbitrage with 3-10 sellers. The all-rounder.
Strategy 3: ROUND (Sales Booster)
Like STEP but rounds to .99 or .49. EUR 26.99 feels cheaper than EUR 27.00 - the left-digit effect.
Best for: Consumer products (kitchen, sports, electronics) above EUR 20.
Strategy 4: MATCH
Exact same price as target. Zero undercutting. Relies on Buy Box rotation - Amazon shares the Buy Box among equally-priced sellers with good metrics.
Best for: Sellers with excellent metrics (4.8+ stars, low ODR). Price war prevention.
Strategy 5: REPRICE_1_PERCENT (1% Undercut)
Automatically 1% below target. Scales with price - bigger absolute undercut on expensive products, minimal on cheap ones.
Best for: EUR 15-80 products, large catalogues where you cannot fine-tune every step.
Strategy 6: STEP_JUMP (Undercut Jumper)
STEP down gradually, then jump back to max. Sawtooth pattern: down, down, down - JUMP. Tests every price point between max and min.
Best for: Products with regular seller rotation. Finding the optimal price point.
Comparison Table
| Strategy | Aggressiveness | Best For | Margin Protection |
|---|---|---|---|
| JUMP | Medium | Low competition | High (max phases) |
| STEP | Medium-High | Standard arbitrage | Medium |
| ROUND | Medium-High | Consumer products | Medium |
| MATCH | Low | Buy Box rotation | High |
| 1% UNDERCUT | Low-Medium | Large catalogues | High |
| STEP_JUMP | Medium-High | Price testing | Medium-High |
Quick Decision Guide
- Only FBA seller on listing?** → JUMP
- Standard listing, 5 FBA sellers? → STEP or ROUND
- Want to avoid price wars? → MATCH or 1% UNDERCUT
- Do not know optimal price? → STEP_JUMP
FAQ
Can I use different strategies per product?
Yes. arbytrage.io sets the strategy **per product. Use JUMP for niche items, STEP for standard, MATCH where you want peace.
Does repricing cause price wars?
Not with MATCH or 1% UNDERCUT - designed specifically to prevent them.
Can I switch strategies anytime?
Yes. Changes take effect on the next repricing cycle. No penalties.
Try all 6 strategies free: arbytrage.io - Pan-EU support, EUR 40/month. 84% cheaper than SellerLogic.
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