Amazon Seller Fees 2026: Every Fee Explained (EU & UK)

The 4 Fee Categories

Every Amazon seller fee falls into one of four buckets:

Let us walk through each one.

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1. Selling Fees (All Sellers)

These fees apply whether you use FBA or ship orders yourself. They are unavoidable.

Monthly Subscription

Amazon offers two account types:

The Professional plan is required for access to bulk listing tools, the Advertising console, the Buy Box, and API integrations (including repricers). If you sell more than about 40 units per month, the Professional plan is cheaper than paying per-item fees.

Referral Fees

The referral fee is a percentage of the total sale price (product price + shipping charged to the buyer). Amazon applies this to every single order, regardless of fulfilment method. Rates vary by category:

Important: The minimum referral fee (EUR 0.30 or GBP 0.25) applies when the percentage-based fee would be lower. This is particularly relevant for very low-priced items where the minimum fee can represent a significant portion of the sale price.

UK Clothing -- Tiered Rates (since January 2026): - Items up to GBP 15: 5% referral fee - Items GBP 15 to GBP 20: 10% - Items above GBP 20: 15%

This tiered structure encourages sellers to list lower-priced fashion items on Amazon UK, and it is worth factoring into your pricing strategy.

Digital Services Tax (UK Only)

Since the UK introduced the Digital Services Tax, Amazon passes a 2% surcharge on top of selling fees for UK marketplace transactions. This applies to referral fees, FBA fees, storage fees, and advertising fees. It is not a separate line item in your settlement report -- Amazon folds it into the existing fee amounts.

For a deeper look at how currency conversion and taxes interact with your margins, read our Currency Conversion Fees Guide.

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2. FBA-Specific Fees

If Amazon stores and ships your products, these fees apply on top of selling fees.

Fulfilment Fees

The FBA fulfilment fee covers picking, packing, shipping, and customer service for each unit sold. Rates depend on size tier, product weight, and marketplace.

Standard-Size Items (DE):

Standard-Size Items (UK):

Oversize items carry significantly higher fees -- starting at EUR 5.70 (DE) or GBP 5.28 (UK) and increasing with weight and dimensions. If your product is borderline oversize, it is worth checking whether a packaging redesign could keep it in the standard tier.

2026 Update: Amazon reduced FBA fees across Europe by an average of EUR 0.17 per unit compared to 2025, with an additional EUR 0.32 reduction for Germany-domestic fulfilment applied since December 2025. Factor this into your margin calculations.

Inbound Placement Service Fee

When you create an FBA shipment, Amazon may require you to send inventory to multiple fulfilment centres. If you prefer to ship everything to a single location, Amazon charges an inbound placement fee to redistribute your stock across its network.

The fee is avoidable if you accept Amazon's default shipment split -- but that means higher outbound shipping costs on your end. Calculate both options for your product.

Removal and Disposal Fees

When you need to pull inventory out of FBA:

These add up quickly during seasonal clearances or when discontinuing a product. Plan ahead: it is always cheaper to sell through inventory at a lower margin than to pay removal fees on top of already sunk storage costs.

Returns Processing Fee

For product categories where Amazon offers free customer returns (Clothing, Shoes, Watches, Jewellery, Handbags), Amazon charges the seller a returns processing fee equal to the original fulfilment fee. Effectively, you pay the FBA fee twice -- once for the outbound shipment and once for the return.

For other categories, returns processing is generally included in the standard fulfilment fee. Check your category's return policy carefully before sourcing products.

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3. Storage Fees

FBA is not free warehousing. Amazon charges for every cubic metre your inventory occupies, and the rates increase the longer your stock sits unsold.

Monthly Storage Fees

Q4 storage fees increase by roughly 35% across the board. If you stock up for the holiday season, the higher storage cost is justified by the sales velocity -- but only if your inventory actually moves. Unsold Q4 overstock flows straight into aged inventory surcharges.

Aged Inventory Surcharge (Formerly Long-Term Storage Fee)

Inventory that sits in FBA warehouses beyond a certain age incurs escalating surcharges:

This fee is assessed on the 15th of each month. It is charged in addition to your regular monthly storage fee. A single cubic metre of inventory older than 18 months costs EUR 180 per month in surcharges alone -- on top of the EUR 18 base storage fee.

Avoid this fee: Set up automated removal orders or price reductions well before the 241-day mark. A repricer with margin-aware rules can gradually lower prices on slow-moving stock to clear it before surcharges kick in.

Low-Inventory-Level Fee

Introduced in 2024, this fee penalises sellers who consistently understock their FBA inventory:

• Applied when your historical days of supply fall below 28 days for a product
• Fee ranges from EUR 0.20 to EUR 0.70 per unit sold, depending on size tier
• Only applies to standard-size products with enough sales history for Amazon to calculate a days-of-supply metric

The logic: when you understock, Amazon cannot co-locate your inventory efficiently, driving up their fulfilment costs. The fee incentivises you to maintain at least 4 weeks of supply at all times.

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4. Advertising and Optional Fees

These fees are technically optional, but most competitive sellers treat advertising as a cost of doing business.

Amazon Advertising (PPC)

Amazon's advertising platform operates on a cost-per-click (CPC) model:

Advertising costs are not capped automatically. You set daily budgets and bids, but without careful campaign management, ad spend can eat margins entirely. A common benchmark: keep your Advertising Cost of Sales (ACoS) below your profit margin. If your margin is 20%, your ACoS should stay under 20%.

A+ Content and Brand Registry

Brand Registry and A+ Content are free to use but require an investment in setup:

• Brand Registry: Requires a registered trademark. Unlocks A+ Content, Brand Analytics, Sponsored Brands, and brand protection tools.
• A+ Content (Basic): Enhanced product descriptions with images and comparison tables. No fee.
• A+ Premium Content: Available to brands meeting certain engagement thresholds. No fee, but higher content production costs.

The investment here is in time and content creation, not Amazon fees.

Lightning Deals

A Lightning Deal puts your product on the Amazon Deals page for a limited time (typically 4-6 hours):

• Fee: EUR 35 - EUR 70 per deal (DE), GBP 25 - GBP 50 (UK)
• Peak Season (Q4): Fees increase to EUR 70 - EUR 150
• Amazon selects eligible products; you cannot run a Lightning Deal on any product

Lightning Deals drive volume but compress margins. Calculate your break-even carefully before running one.

Subscribe & Save Commission

If you enrol products in the Subscribe & Save programme, Amazon charges an additional commission:

• 0% discount tier: No additional fee
• 5% discount tier: Funded by you (the seller provides the 5% discount)
• 10% discount tier: Funded by you, but Amazon may co-fund for eligible products

The Subscribe & Save discount comes directly from your revenue -- it is not a separate "fee" per se, but it reduces your net payout per unit and must be included in your margin calculation.

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5. Hidden Fees Most Sellers Forget

These are the fees that do not appear prominently in Amazon's fee schedules but show up in your settlement reports.

Refund Administration Fee

When a customer returns a product, Amazon refunds the referral fee to you -- minus 20%. This is the refund administration fee.

Example: You sell a product for EUR 30. Amazon charged you EUR 4.50 in referral fees (15%). The customer returns the item. Amazon refunds you EUR 3.60 (80% of EUR 4.50) and keeps EUR 0.90 as the administration fee.

On a product with a 10% return rate, this fee reduces your effective margin by 0.3-0.5% across all sales. It sounds small, but across thousands of units it adds up to hundreds of euros per month.

Labelling Fee

If your products do not have scannable barcodes or you opt for Amazon to apply FNSKU labels:

• EUR 0.15 per unit (DE) / GBP 0.12 per unit (UK)

Since March 2026, commingled inventory is no longer available for resellers -- every unit requires an FNSKU label. If you do not label products yourself or through a prep centre, Amazon charges this fee per unit.

Prep Service Fee

Amazon can prepare your products to meet FBA requirements (polybagging, bubble wrapping, taping):

These fees may seem minor, but at scale they are significantly more expensive than doing prep yourself or using a third-party prep centre.

Multi-Channel Fulfilment (MCF) Premium

If you use FBA inventory to fulfil orders from your own website, eBay, or other channels, Amazon charges a premium over standard FBA fulfilment rates:

• MCF fees are typically 2-3x higher than standard FBA fulfilment fees
• Additional surcharges apply for branded (unbranded) packaging
• No Prime badge on non-Amazon orders

MCF can be useful for consolidating fulfilment, but the economics rarely make sense unless your non-Amazon channel margins are substantially higher.

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6. Complete Fee Example: Product Lifecycle

Let us trace a single product through its entire Amazon journey to see how fees stack up.

Product: Bluetooth speaker, sourced for EUR 12.00, sold for EUR 34.99 on Amazon.de

Inbound Phase

Sale Phase

Storage Phase (held 45 days on average)

Total Fees on a Successful Sale

That looks healthy. But what happens when things go wrong?

If the Customer Returns It

A single return wipes out the profit from that unit and more. With a 5% return rate, your effective margin on 100 units drops from EUR 1,686 to approximately EUR 1,590 -- a reduction of nearly EUR 1 per unit across the batch.

This is precisely why accurate pricing matters. When your margins are already thin, every returned unit amplifies the impact. A smart repricer ensures you never sell below a minimum price that accounts for return rates and all associated fees.

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7. How to Reduce Your Amazon Seller Fees

You cannot avoid Amazon fees entirely, but you can control which ones you pay and how much they cost you.

1. Optimise Your Packaging for Size Tiers

The difference between "standard" and "oversize" classification can be EUR 2-3 per unit in fulfilment fees. Measure your product packaging carefully. Sometimes removing 1 cm of packaging height or switching to a smaller box drops your product into a lower size tier.

2. Maintain 4-8 Weeks of FBA Inventory

Too little stock triggers the low-inventory-level fee. Too much stock accumulates storage charges and eventually the aged inventory surcharge. The sweet spot is 4-8 weeks of supply based on your sales velocity. Monitor your Inventory Performance Index (IPI) score weekly.

3. Clear Slow Movers Before Day 241

Set calendar reminders at 180 days. If a product is not selling, start aggressive price reductions at that point. Paying a lower margin to move the product is always cheaper than paying EUR 80-180/m3 in aged inventory surcharges.

4. Use a Repricer with Fee-Aware Minimum Prices

Most sellers set their minimum price based on product cost plus a rough margin guess. That approach misses referral fees, FBA fees, storage costs, and return rates. A repricing tool that factors in the actual fee structure ensures your floor price always covers your true cost.

arbytrage.io lets you configure minimum prices with full fee awareness -- including per-marketplace rates across the EU. At EUR 40/month, the repricer pays for itself if it prevents even a handful of below-cost sales. See how it compares in our Best Amazon Repricer for EU Sellers 2026 review.

5. Accept Amazon's Default Shipment Splits

The inbound placement fee for shipping to a single fulfilment centre can add EUR 0.10-1.30 per unit. In most cases, splitting your shipment across Amazon's suggested destinations -- even if it means higher shipping costs on your end -- is cheaper than paying the placement fee. Run the numbers for each shipment.

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8. Frequently Asked Questions

What percentage does Amazon take from each sale?

It depends on your category, but for a typical standard-size FBA product, Amazon takes between 30% and 45% of the sale price when you combine the referral fee (7-15%), FBA fulfilment fee, and storage costs. The exact percentage varies based on your product's price point, size, weight, and category.

Are Amazon seller fees the same across all EU marketplaces?

No. Referral fee percentages are generally consistent across EU marketplaces, but FBA fulfilment fees differ by country. Germany and France tend to have the lowest FBA fees, while smaller marketplaces like Sweden and Poland may have higher per-unit costs due to lower fulfilment network density. See our FBA Fees Europe Comparison for the full breakdown.

Do I pay fees if a product does not sell?

Yes. You pay the monthly subscription fee regardless of sales. If you use FBA, you also pay monthly storage fees on every unit in Amazon's warehouse, whether it sells or not. After 241 days, aged inventory surcharges apply. This is why inventory planning is critical.

How do I calculate my actual profit per unit?

Use the formula: Sale Price - Product Cost - Referral Fee - FBA Fee - Storage (prorated) - Advertising (prorated) - Return Cost (averaged) = Net Profit. Amazon provides a Revenue Calculator in Seller Central, but it does not include advertising or return costs. For a more complete calculation, check our FBA Calculator and Profit Guide.

Can I switch from FBA to FBM to avoid FBA fees?

Yes, but FBM comes with its own costs: shipping materials, postage, customer service time, and the loss of the Prime badge (which typically reduces conversion rates by 20-30%). For products with healthy margins, FBA is usually more cost-effective despite the fees. For low-margin or oversized products, FBM can make sense.

Do Amazon fees change during the year?

Yes. Amazon adjusts fees annually (usually effective February or March) and imposes seasonal surcharges. Key dates: Q4 storage fee increases (October-December), peak fulfilment surcharges during the holiday season, and the annual fee update announcement typically published in November for the following year.

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Summary

Amazon's fee structure is not designed to be simple. It is designed to cover the cost of a fulfilment network that spans 175+ warehouses across Europe. As a seller, your job is to understand every fee, build them into your pricing, and avoid the ones you can.

The sellers who consistently profit on Amazon are not the ones who find products with the highest gross margins. They are the ones who calculate their net margins after all fees -- and price accordingly.

If you sell across multiple EU marketplaces, fee structures vary by country, currency conversions add another layer, and VAT rules differ between jurisdictions. Managing all of that manually is possible, but it does not scale. A repricing tool that understands EU-specific fee structures, like arbytrage.io, keeps your pricing profitable across every marketplace -- automatically, 24/7, for EUR 40/month.

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*Sources: Amazon Seller Central Fee Schedules (DE, UK, FR, IT, ES), Amazon FBA Rate Cards 2026, Amazon Advertising Console. All rates as of March 2026. Amazon may adjust fees at any time -- always verify current rates in Seller Central.*